How Pro Spray Tan Artists Can Diversify & Grow Their Business

The fastest-growing spray tan artists aren’t the busiest — they’re the ones who look for opportunities outside their usual wheelhouse. Whether you’re solo, mobile, or running a small studio, these simple strategies help you expand your client base fast.

1. Partner With Salons That Don’t Offer Spray Tans

Hair salons, nail salons, lash studios, estheticians, and med spas have beauty-focused clients who already want this service. Create a mutual referral program so everyone wins.

2. Connect With Wedding Vendors

Brides are loyal, high-value clients. Photographers, planners, MUAs, and bridal boutiques love having a trusted spray tan artist to recommend — and brides book quickly.

3. Collaborate With Fitness + Wellness Studios

Gyms, Pilates, yoga, barre, and wellness centers are filled with clients who care about looking and feeling confident. Offer a member perk or small discount to tap into a new audience.

4. Lean Into Seasonal & Event Opportunities

Proms, homecoming, graduations, vacation months, holiday parties, pageants, and photoshoots are built-in busy seasons. Create mini packages or limited-time booking days around these events.

5. Add High-Value, Low-Time Add-Ons

Boost revenue without adding more time to your appointments.
Offer contour upgrades, hydrating finishes, express options, or DHA Bronzing Drops for deeper custom color.

6. Stay Visible on Social Media

Consistent content builds trust. Share your glow-ups, technique, color expertise, prep tips, and behind-the-scenes clips. Your knowledge is what sets you apart.

7. Offer Retail Products You Trust

Retailing self-tanning mousses, mitts, brushes, and tan-extending products adds simple revenue and improves client results — a win-win.

Expanding your reach, diversifying your services, and building smart partnerships is the key to long-term growth — no extra hours required.

Follow us for more pro tips, insider techniques, and industry education from celebrity spray tan artist Kristyn Pradas:
@pradasglow @pradasglowprostudio